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Sportsbet are one of the leading online bookmakers in Australia and with over 1.2 million Australian customers they’re easily one of the most popular bookmakers in the nation.

Sportsbet Australia was first registered in 1994 but it wasn’t until 1999 that the Sportsbet.com.au domain name was registered.

In 2005, Matthew Tripp bought all shares of Sportsbet for $250,000 and would later go on to sell Sportsbet to betting giant Paddy Power for $388 million.

These days Sportsbet is owned by Flutter Entertainment (formerly Paddy Power Betfair plc). Flutter is an Irish bookmaking holding company and is listed on the London Stock Exchange.

Despite being internationally owned, Sportsbet employ more than 700 staff in three offices Melbourne, Sydney and Darwin.

Why are Sportsbet so popular?

Sportsbet have been the leading online bookmaker in Australia for a long time now and have to be commended for continuing to improve their products to offer punters a great online betting experience.

Whether you’re betting on racing or sports, Sportsbet has you covered with thousands of markets available at any given time.

They also offer some of the best products and features that are unmatched by competing bookmakers. Products such as their live streaming of Sky Racing 1 & 2 is just one reason why punters bet with Sportsbet.

Punters also like their quick payouts, great range of deposit and withdrawal options and of course betting products like TopTote+ and Same Game Multi’s.

Why we like Sportsbet ✅

Sportsbet make it easy. It’s clear that Sportsbet spend a lot of time on making the user experience as easy and enjoyable as possible.

Both the website and mobile apps are well designed and easy to navigate. Unlike other sites where it can be a headache just to get a simple bet on, Sportsbet have made it simple not just for fixed odds betting but also for betting on other markets including game game multis and exotic markets on racing.

Why we don’t like Sportsbet ❌

When comparing Sportsbet to other online bookmakers it’s really hard to find many faults. There’s not a lot that other bookmakers such as Ladbrokes, Neds or TAB do that Sportsbet don’t.

The only thing we would like to see is for Sportsbet to get some markets up earlier. Overall they do a pretty good job but occasionally you’ll find a market on another bookmaker that is yet to be added to Sportsbet.

Sportsbet’s Best Bets Tips

One of the very popular features of Sportsbet is the Best Bets expert tips they provide on Australian thoroughbred races. Best Bets Expert Tips have been around since 1963 and are still very highly regarded as one of the better tipping services.

Best Bets provide expert form analysis, up to date track information and selections from Australia’s leading racing experts.

Watch SKY Racing with Sportsbet

One of the better features of Sportsbet is their live streaming of most Australian & NZ races. While many other bookmakers offer no or limited streaming, Sportsbet provide an easy to access stream of both SKY Racing 1 & 2.

Streaming is available both on the desktop website and the app making it easy to get your bet on right before the jump without missing a second of the race.

To be eligible to watch SKY racing, you will need to have placed a deposit in your Sportsbet account and be located in Australia.

6 Reasons to bet with Sportsbet

Wondering why you should bet with Sportsbet? Here are 6 great reasons why many punters choose Sportsbet.

Betting with Sportsbet is easy!

Not only is it easy to create an account, it’s easy to start betting. We rate Sportsbet as easily one of the best bookmakers when it comes to ease of use. Whether you’re using a desktop computer or your mobile phone, you won’t have too many problems navigating and betting with Sportsbet.

Sportsbet continue to improve

Sportsbet are one of the biggest online bookmakers in Australia and it’s easy to see why. They’re always looking to improve on their product and make it the best online betting experience possible. The recent addition of Bet with Mates is just one example as to how the continue to innovate and grow.

Sportsbet have great promotions

Whether you’re betting on racing or sports the chances are that Sportsbet will have a promotion that might tickle your fancy. Sportsbet update and add new promotions daily and these often include money back as a bonus bet offers for racing and sports. As specials can often be different for each user, we recommend logging into your account and viewing the Specials page for yourself.

Sportsbet have great odds

Among all the other things mentioned it would be remiss not to mention that Sportsbet in general offer pretty good odds on both racing and sports. Their fixed odds markets are generally very competitive and on thoroughbred they will often provide TopTote+ odds which promises the best return out of all three TABs or the Starting Price.

Sportsbet are a trusted bookmaker

Sportsbet have been a household name in Australia for well over a decade now and are trusted by their 1.2 million Australian customers. Sportsbet are also licensed and regulated by the Northern Territory Racing Commission.

Get paid out fast with Sportsbet

Sportsbet offer a range of withdrawal methods including Bank Transfers, PayPal and via the Sportsbet Cash Card. For bank transfers, withdrawals are processed 6 times a day and 7 days a week.