Pros and Cons
- Pays out fast on interim dividends
- Great range of deposit options
- Good options for live streaming
- Trusted and reputable bookmaker
- Similar odds and service to Neds
- Not all Australian races are live streamed
Ladbrokes arrived in Australia in 2013 having been a well established gambling company in the UK and other international markets for many years prior.
Since their Australian launch Ladbrokes has been quick to establish themselves as one of the major players in the Australian market and have gone on to acquire Neds.com.au in 2018.
Ladbrokes are a favourite among Australian punters largely due to their creative marketing and innovative betting products.
Although many of their promotions are restricted to logged in users, once logged in you quickly see why Ladbrokes retain so many of their clients.
Despite being internationally owned, Ladbrokes.com.au operate out of Brisbane and employ hundreds of Australians.
Ladbrokes.com.au is licensed and regulated by the Northern Territory Racing Commission.
Why are Ladbrokes so popular?
Ladbrokes have grown to be one of the biggest Australian bookmakers and it’s pretty easy to see why after being a customer of theirs for a period of time.
You would be hard pressed to find an Australian who hasn’t heard of Ladbrokes which is a credit to their marketing team.
But after signing up you quickly see why people continue to bet with Ladbrokes, their website and mobile apps are brilliantly designed.
Ladbrokes also offer great daily promotions and tools that would no doubt keep their retention rate high.
Why we like Ladbrokes ✅
As we mentioned above, it’s just hard to find many faults with Ladbrokes. Their website and app are almost unrivaled when it comes to design and ease of use.
Ladbrokes do offer live streaming for Victorian and South Australian thoroughbred racing which is great if you’re betting in those markets.
Their form guides for racing are excellent and they’re one of the quickest bookmakers to add sports and racing markets each week.
Why we don’t like Ladbrokes ❌
Overall we think Ladbrokes do a great job in most areas. They’re one of the most innovate bookmakers so they’re usually ahead of the ball if they’re lacking in any areas.
The only real fault with Ladbrokes is that their live streaming of Australian racing is limited to Racing.com coverage which only covers Victorian and South Australian thoroughbred racing.
Other than that there’s not a whole lot that other bookmakers do better than Ladbrokes.
6 Reasons to bet with Ladbrokes
Wondering why you should bet with Ladbrokes? Here are 6 great reasons why many punters choose Ladbrokes.
Great range of deposit options
Ladbrokes has a wide range of deposit methods available which has made it super convenient for punters to deposit money into their accounts. These methods include; Visa and MasterCard, PayPal, Cash In, POLi, Flexepin, Ladbrokes Card, Pay ID, EFT/Bank Transfer and BPAY.
Huge range of markets
Ladbrokes offers a wide range of markets on not only racing and sports but also novelty markets, entertainment markets and politics. They also provide a host of futures markets for upcoming events such as the Melbourne Cup and World Cup. It doesn’t matter how obscure the event is, chances are Ladbrokes will have a market for it.
Excellent customer support
Ladbrokes might be owned by an international giant but Ladbrokes still offers great customer service from their Brisbane offices. Offering, Live Chat, Phone and Email Support, Ladbrokes make it easy to talk to someone. Unfortunately this isn’t always the case, especially with small and upcoming bookmakers.
Ladbrokes continue to innovate and grow
One of the best things about Ladbrokes is that they’re continually looking to get better. Products such as their ‘Ladbrokes Locker‘ and ‘Same Game/Race Multis‘ have shown they Ladbrokes aren’t comfortable sitting still. While many other bookmakers continue to play catch-up, Ladbrokes are striving forwards and always looking to stay ahead of their competitors.
Ladbrokes have one of the best betting apps available making it easy and stress-free to place a bet on your phone. While some bookmakers continue to neglect mobile betting, Ladbrokes are investing a ton of time and effort to ensure that the Ladbrokes App is as good, or better than their competitors.
Ladbrokes Punter Assist gives you the tools to control your betting. Tools such as Block Out, Check In, and Daily Deposit Limits help manage your account in ways that are best suited to you. Ladbrokes Punter Assist is designed to put you in control of what you want from your account experience.
Take advantage of Contactless, EFTPOS and ATM withdrawals with the Ladbrokes Card. The Ladbrokes Card gives you access to your winnings instantly. Use it for purchases everywhere MasterCard is accepted.
Take advantage of your daily boost! Ladbrokes recreational punters receive at least one Odds Boost every day, allowing you to boost your potential winnings on a range of bet types. To take advantage of your daily boost, simply add a bet to your bet slip or Quickbet, activate the Odds Boost button and watch your potential winnings roll up!